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Things not going your

way - we can help!

Breakthrough Behavioral Trial Science


"This is truly the holy grail. No one else has this kind of insight into Jury Selection - There is nothing that even compares!  If you want to win a case - you want BTS on your side."

- Ralph Petty, ESQ. 



We have a groundbreaking science to help attorneys choose the right clients and Jury, prepare witnesses, form arguments based on who is in the jury, and focus groups.  We are the only people in the world using Identiology because we invented it.



Our revolutionary people science - Identiology - is like nothing else on the planet. We understand people, what they value, what drives their behavior and how they think.  We can predict human behavior better than any other system out there. 



This is where BTS can give you a distinct advantage over the other side. We can profile people and tell you how they will behave and think using science you have never seen before.




For a trial attorney PEOPLE are the big wildcard in any case. You can have the right evidence, the right themes, arguments and venue, but the unpredictability of the client, witnesses, judge and jury are out of your control and you never know what to expect.

PEOPLE are our business. We can profile them quickly and accurately, and then we know exactly how to influence, motivate and improve behavior in each one. 


Our consultants are Identiology Experts, who have a groundbreaking behavioral science to assist with every part of trial preparation.  We specialize in client selection, focus groups, witness preparation, jury selection, voir dire questions, argument preparation and case strategy.   We can do this because we have made human psychology simple and easy to understand and predict.


We have 30+ years experience as human behavior experts. Our revolutionary techniques give you an almost unfair advantage as your will know how each person thinks and sees the world, what they value and how they are likely to behave. You will understand what drives their behavior and how to craft arguments they will positively or negatively respond to.  Armed with this knowledge you can maximize your opportunity to win.

This is a time-tested system for understanding human behavior, that is unlike anything you have seen before. There is nothing else like this in the world. 

Contact us today to learn more about how we can help you have every advantage in court.


3000 Connor St #14

Salt Lake City, UT 84109

Tel: 801-231--0107

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